Kestrel← Kestrel

The link in bio, but it's a real website.

Linktree, Beacons, a Notes-app list of links — they all do the same thing: hand a customer a menu of choices and hope they pick the right one. We turn your Instagram into the actual website those links should have pointed to — booking, real pages, your own domain.

A link in bio is a fork in the road. A website is the destination.

Why a list of links leaks customers

01

Every extra tap loses people

Someone taps your bio ready to book. Then they get a list — "Book," "Menu," "Shop," "Reviews," "Directions" — and now they have to choose again. Every one of those taps is a chance to get distracted and leave. You earned the click and then made them work for it.

02

It looks like everyone else's

A link-in-bio page looks identical whether you're a $300 barber or a Michelin kitchen. Your Instagram spent months building a look that's yours — and then the bio link throws it away for a gray template with your logo on top.

03

It doesn't exist on Google

A link-in-bio page doesn't rank. When someone hears your name and googles it, a Linktree does nothing for you. A real website shows up — for your name, and for what you do in your town.

Link in bio vs. a real feed-native site

A link in bio
A Kestrel site
A list of links to somewhere else
The place people actually land and book
Same template as everyone
Built from your feed and look
Invisible on Google
Ranks for your name and your work
You rent it
Your own domain, yours to keep
Static until you edit it
Updates every time you post

What you get instead

01

Your feed, as the site

We take the reels and photos you already post and build a real site around them — your Instagram, turned into a website. It feels like scrolling your feed, except people can book right there instead of hunting for the right link.

02

One place, not five

Booking, contact, your work, your prices — all on one site on your own domain. No middle screen, no fork in the road. Tap the bio, land on the thing, book.

03

See it before you pay

You don't commit to anything up front. Send your handle and we build the real thing free. It's $1,000 to launch it and keep it, then a small monthly to host it. Full pricing.

Common questions

What's a better alternative to Linktree for a small business?

An actual website. Linktree is fine as a temporary patch, but it's a signpost, not a store. If you run a real local business, a feed-native site does everything a link-in-bio does and then keeps the customer instead of forwarding them away — and unlike Linktree, it ranks on Google.

Can I still put one link in my Instagram bio?

Yes — you put one link: your website. That's the whole idea. One tap takes people to a site that has everything, instead of a list that makes them choose.

Is this more expensive than a link-in-bio tool?

It's a real website, so yes — $1,000 to build and own it, then hosting from $50/mo. But you're comparing a monthly subscription to a signpost against owning the destination. Here's the full breakdown.

Do I lose my Instagram if I get a website?

No — they work together. You keep posting to Instagram exactly as you do; the website runs off the back of it and stays fresh automatically. Here's why you want both.

Keep reading

Send your Instagram →

We build your demo first, free. Like it, we launch it. See pricing · Nashville, TN