Mother's Ruin

What was in the way

Three distinct spaces under one roof, each with its own use and its own audience, flattened into a single undifferentiated page.

The approach

Three spaces, one site, without making the visitor work out which is which. Each room gets its own identity and its own path to booking.

In the build: Multi-space architecture, per-room booking paths.

Built from content, not a template

Every site we make starts from real footage and photography of the actual business — in this case pulled from their own feed — rather than a theme with the logo swapped. That process is here.

And made readable to Google

Video is invisible to a search engine, so we transcribe and describe what is on screen and publish it as real text behind the media. The SEO layer, in plain words.