Tiger Bar

What was in the way

A bar with a genuinely strange, specific concept that no template could carry without flattening it into another East Nashville cocktail bar.

The approach

The strangest brief we have had and the most fun. The period-sideshow identity runs through the type, the palette and the motion rather than sitting on top as decoration.

In the build: Concept-led identity, period styling, custom motion.

Built from content, not a template

Every site we make starts from real footage and photography of the actual business — in this case pulled from their own feed — rather than a theme with the logo swapped. That process is here.

And made readable to Google

Video is invisible to a search engine, so we transcribe and describe what is on screen and publish it as real text behind the media. The SEO layer, in plain words.